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About us

MultiSport Research Ltd (MSR) is a specialist research and consulting firm to the triathlon and endurance sport industries. The company was born out of a personal passion for multisport. As keen age groupers, we are immersed in the world of triathlon and endurance sport. As market analysts, we are committed to delivering the most robust research on all multisport trends.

MSR sits within a broad offering, which spans industry information, to research and dedicated consulting services. To help the industry continue its path to growth, we offer a wide range of services – from consumer and market research through to event economic impact studies, product and consumer segmentation, pricing analyses, new product development, branding and strategy.

MultiSport Research (MSR) was founded by Gary Roethenbaugh, MSR’s Managing Director, a law graduate with over 18 years’ experience in commercial consulting & investigations, research and analysis. Gary regularly manages large international teams of analysts and researchers producing market reports, news services, global market & sector insights, and information management solutions. He previously worked in corporate recovery and investigations for global accountancy firm KPMG and in information security.