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Triathlon Mixed Relays confirmed for Tokyo 2020 Olympics

The International Triathlon Union (ITU) is pleased to announce that the Triathlon Mixed Relays has been included on the programme for the Tokyo 2020 Olympic Games. The International Olympic Committee (IOC) announced on Friday 9 June the new events added for the next Olympics, which will be Triathlon Mixed Relays, Basketball 3×3, Archery Mixed Team event, 4×400 mixed relays in athletics, BMX freestyle Park, Madison in cycling, team events in …Read More

IRONMAN hits a home run with Competitor Group acquisition

IRONMAN has acquired 100% of Competitor Group Holdings (CGI). A release from Wanda Sports owned IRONMAN noted that, ‘The combined entity further establishes IRONMAN as the leading endurance sports organization in the world.’ “This is an important step in the growth IRONMAN has seen over the last decade,” said Andrew Messick, Chief Executive Officer for IRONMAN. “As a globally recognized endurance brand, the acquisition of the world’s largest running platform …Read More

UK triathlon industry on the up, generating £445m in 2016

Between Alistair Brownlee’s gold medal-winning exploits in Hyde Park in 2012 and on Copacabana Beach in 2016, the UK triathlon industry grew by 57% to arrive at an industry worth £445 million in 2016, according to the fifth annual research study of Britain’s multisport community by the Triathlon Industry Association (TIA). The study, which comprised an in-depth quantitative survey of 5,529 triathletes and multiple trade interviews, found that the UK’s …Read More

And another deal! Human Race takes on the Fred Whitton Challenge

The guardians of the Saddleback Fred Whitton Challenge and the local Lakes Road Club in Cumbria have decided, ‘after nurturing the legend of Fred through this iconic sportive since 1999’, to team up with mass event organisers Human Race, itself owned by Tour de France owners (Amaury Sport Organisation, A.S.O) to help continue to develop the event ‘for many years to come’. Terms of the deal were not disclosed. This …Read More

Expanding to the masses: Human Race acquires Xtra Mile Events

Human Race has become one of the most significant players across running, cycling and triathlon events in Britain with the acquisition of Xtra Mile Events, the ASICS Greater Manchester Marathon and Manchester Half Marathon. Human Race, under parent ownership of Le Tour de France owners, Amaury Sport Organisation (A.S.O), has this week confirmed the acquisition of Manchester based Xtra Mile Events, which organises nine mass participation events in the North …Read More

Summary results from 2017 TBI Business Confidence Survey

Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has today announced the results of its third TBI Business Confidence Survey. Conducted by MultiSport Research, the survey results reflected the discussions at the recent TBI Conference in Dallas where conference attendees shared concerns, challenges and solutions about an effectively flat multisport market in the United States. “The 2017 TBI Industry Confidence Index does …Read More

Interview: talking TOUGHMAN with Rich Izzo

Based around the half iron distance, the TOUGHMAN event series has gone from strength to strength in recent years. 2016 was very much a step-up year for the TOUGHMAN brand, as an array of new races were announced. Originally a North American event series, TOUGHMAN has added a number of events in Latin America – with further new events and a broader international expansion in the pipeline. We caught up with Rich …Read More

Triathlon Industry Association: fifth annual multisport athlete survey

The Triathlon Industry Association (TIA) has launched its biggest ever, and fifth annual, survey of UK multisport athletes. Now embarking on its fifth year of researching the British triathlon community, TIA’s research aims to help develop the understanding of the sport in the UK. This will, in turn, support its growth and development post 2016. Conducted over an intensive four-month period, starting this month, the project will seek to collect …Read More

TBI conducting third annual business confidence survey

Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has announced that it is conducting its third Business Confidence Survey looking at multisport industry sentiment in 2017. Preliminary results of the survey, conducted by MultiSport Research, will be presented by Managing Director and researcher Gary Roethenbaugh at the 2017 Annual TBI Conference in Dallas, Texas, which runs from 22-24January. The idea for the …Read More

Interview: working up a sweat with Precision Hydration

Sports nutrition and hydration specialist, Precision Hydration has built a strong following across the endurance and wider sports categories. The company was formally launched in 2011 after many years working with elite athletes and technology partners to develop a simple and effective way to help athletes understand and manage their personal hydration needs. A long list of elite triathletes use Precision Hydration for their hydration strategy, including 2x World Duathlon …Read More