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Dragon Ride LEtape Wales - Human Race
Major international sports nutrition brand, Optimum Nutrition is broadening its sponsorship properties in 2018 through a partnership with ‘the UK's leading mass participation events company', Human Race. The partnership aims to communicate the benefits of protein consumption to endurance athletes for training and performance, with Optimum Nutrition on board as [...]
Wed, Nov 22, 2017
Source: triathlonbusiness.com
RACE MANIA show in Boston - photo Sun Multisport Events
Sun Multisport Events has this week announced that the 15th annual RACE-MANIA Summit & Expo will return to Boston, MA, on Sunday 25 March 2018 at the Boston University Fit Rec Center. Designed to educate, equip and inspire endurance athletes as they prepare for a new season, the expo organisers [...]
Wed, Nov 22, 2017
Source: triathlonbusiness.com
Zwift shop banner
Zwift, the global online fitness platform for cyclists, has announced its first worldwide retailer initiative designed to develop the indoor cycling category and support the sales of the hard goods associated with it. Dubbed ‘ZED' for Zwift Experience Dealer, this program aims to help close sales on cycling turbo trainers, [...]
Wed, Nov 22, 2017
Source: triathlonbusiness.com
Polar has revealed the latest update to its signature multisport watch. Polar V800 now features Strava Live Segments, support for Polar's proprietary Fitness Test via Polar OH1 and GoPro video overlay. Strava Live Segments Strava Live Segments integration includes running and cycling segment support. After updating the watch and connecting to Strava, [...]
Wed, Nov 22, 2017
Source: triathlonbusiness.com
Helmet safety specialist MIPS has issued a release stating that it has investigated Swedish helmet brand POC's SPIN technology for ‘potential infringement on patented MIPS technology'. MIPS adds that it is now taking action to legally defend its proprietary knowledge and intellectual property. MIPS has been granted an ex parte preliminary [...]
Wed, Nov 22, 2017
Source: triathlonbusiness.com
Pocket Outdoor Media (Pocket) – a leading endurance sports media company – has confirmed the appointment of Rob Wood as Chief Revenue Officer. Pocket was formed in October 2017 to acquire the media titles previously held by IRONMAN/World Triathlon Corporation following IRONMAN's acquisition of Competitor Group and its Rock ‘n' [...]
Wed, Nov 22, 2017
Source: triathlonbusiness.com
Norwegian consumer goods group Orkla has entered into an agreement to purchase Swedish company Health and Sports Nutrition Group HSNG AB (HSNG). HSNG runs the e-commerce portals Gymgrossisten and Bodystore, and it is billed as the biggest online health and sports nutrition company in the Nordic region. Orkla has reportedly agreed [...]
Wed, Nov 22, 2017
Source: triathlonbusiness.com
Wearables specialist Misfit has unveiled the Misfit Command Hybrid Smartwatch, which is billed as an ‘advanced timepiece that blends the iconic design of a classic analogue watch with the powerful connectivity of a smartwatch.' Featuring a sleek, stainless steel case with matte finishing, Command is the brand's most fashion-forward hybrid smartwatch [...]
Wed, Nov 22, 2017
Source: triathlonbusiness.com
Maratona Gear Bag from SILCA 2
The Maratona Gear Bag from cycle accessories specialist SILCA was designed as a cycling specific travel bag ‘for those weekend riding trips and races, yet is versatile enough to be used as a general travel bag.' The designers at SILCA used feedback gathered from both professional and amateur riders to [...]
Wed, Nov 22, 2017
Source: triathlonbusiness.com
Providing a growth pathway for athletes and coaches from all over the world is one of the International Triathlon Union's (ITU's) biggest goals; and with this in mind, more than 58 coaches from 31 countries participated last week in the Level 1 and 2 ITU coaches course in Korea, organized [...]
Wed, Nov 22, 2017
Source: triathlonbusiness.com
Team Dimension Data Zwift Academy winner Ollie Jones
Zwift, the global online fitness platform for cyclists, has today announced New Zealand's Ollie Jones as the winner of the 2017 Team Dimension Data | Zwift Academy, securing a professional cycling contract on Team Dimension Data's U23 Continental squad. Jones signed-up for the Men's Zwift Academy alongside 9,200 other amateur cyclists [...]
Tue, Nov 21, 2017
Source: triathlonbusiness.com
Limited edition Castelli Gabba
Since its debut in 2010, cycle apparel specialist Castelli notes that the ‘Gabba has taken the pro peloton and all-weather cyclists by storm [and] the fully aero, breathable and fully protected performance jersey adopted a mystique to the name, as pro tour riders would shirk their sponsors and use the [...]
Mon, Nov 20, 2017
Source: triathlonbusiness.com
Building on the MP brand of competitive swim gear and training equipment created by Aqua Sphere and Michael Phelps, the most decorated swimmer of all-time, the range has been expanded. The latest MP brand offering includes ‘technologically-advanced performance-enhancing racing and training suits designed for swimming clubs and school teams', which [...]
Mon, Nov 20, 2017
Source: triathlonbusiness.com
Colorado-based sports drink manufacturer, Tailwind Nutrition, is aiming to go the extra mile with the debut of Tailwind Rebuild, an all-natural vegan, gluten-free recovery drink mix debuting in stores in 2018. According to the company, Rebuild replenishes depleted glycogen stores and rebuilds muscles ‘so athletes can go back out and [...]
Mon, Nov 20, 2017
Source: triathlonbusiness.com
As many endurance sport brands build up their Black Friday promotions for Friday 24 November, British apparel and wetsuit brand Zone3 has just released its 2017 Black Friday sale, with deals across all categories including wetsuits, tri apparel and swimwear. According to the company, this is Zone3's biggest ever Black Friday [...]
Mon, Nov 20, 2017
Source: triathlonbusiness.com
Nearly 350 kids participated in the UnitedHealthcare IRONKIDS Arizona Fun Run at Tempe Beach Park on 18 November, in conjunction with the IRONMAN Arizona race weekend. UnitedHealthcare mascot Dr Health E Hound helped State Representative Reginald Bolding, Tempe Council members Kolby Granville and David Schapira, and Joseph Gaudio, CEO, UnitedHealthcare [...]
Mon, Nov 20, 2017
Source: triathlonbusiness.com
UnitedHealthcare and Qualcomm, through its subsidiary Qualcomm Life, have integrated wearable devices from Samsung and Garmin, into UnitedHealthcare Motion. UnitedHealthcare Motion is a national US wellness program that provides eligible plan participants access to activity trackers and enables them to earn more than US$1,000 per year by meeting certain daily [...]
Mon, Nov 20, 2017
Source: triathlonbusiness.com
Accell Group has announced that it is ‘further adapting its North American organisation to the changed market conditions' and is undertaking a restructure in North America. Next to an overall tough market for bicycles, particularly sales via traditional distribution channels (e.g. bike dealers), the company cites that it has been [...]
Mon, Nov 20, 2017
Source: triathlonbusiness.com
Last week, USA Triathlon (USAT) today announced the University of South Dakota as the 20th school — and third NCAA Division I program — in the United States to add varsity triathlon as an NCAA Emerging Sport for Women. The commitment of the 20th school is seen as a key [...]
Mon, Nov 20, 2017
Source: triathlonbusiness.com
IRONMAN has announced the addition of a new event in Texas, the IRONMAN 70.3 Waco triathlon. The event is set to take place on Sunday 28 October 2018 with general registration opening on 5 December 2017. This new event will take the place of IRONMAN 70.3 Austin on the 2018 [...]
Thu, Nov 16, 2017
Source: triathlonbusiness.com