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Under the surface

To meet client requirements, we dive deep into the latest consumer and market trends

Speed of growth

As athletes and as researchers, we keep pace with the rapid rates of growth in endurance sport

Understanding the athlete

Across all endurance sports, we strive to understand the hearts & minds of all athlete groups



As multisport category specialists, we offer a wide range of services – from consumer & market research through to event economic impact studies, product and consumer segmentation, pricing analyses, branding and strategy...

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Project examples

We are undertaking a range of research projects. The majority of these are confidential. Although, please do check this page regularly, or contact us, to find out more about our endurance sport research initiatives...

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News & insights

Our news site triathlonbusiness.com, is the dedicated information site for the international triathlon & endurance sport industry. Updated Monday-Friday, the site delivers the latest B2B news and insights...

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Some examples of our work

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From our blog

And another deal! Human Race takes on the Fred Whitton Challenge

Rider takes on Hardknott Pass on Fred Whitton Challenge in 2015, photo credit - Dominic Fay - photographer Steve Fleming

The guardians of the Saddleback Fred Whitton Challenge and the local Lakes Road Club in Cumbria have decided, ‘after nurturing the legend of Fred through this iconic sportive since 1999’ , to team up with mass event organisers Human Race, itself owned by Tour de France owners (Amaury Sport Organisation, A.S.O) to help continue to develop the event ‘for many years to come’ .

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