The Triathlon Industry Association (TIA) has launched the most comprehensive research study ever undertaken of the British triathlon community. MultiSport Research is working with TIA and the British Triathlon Federation on this major, annual research project. The aim is to help develop the understanding of triathlon in the UK to support its growth and development.
The initial UK Triathlete Survey was conducted over an intensive four-month period in late 2012/early 2013. The project collected 3,800 survey responses in December-January to provide an authoritative and insightful report into Britain’s active triathlete population.
To incentivise survey responses, the industry clubbed together to create a pool of prizes that were won by survey respondents. Apparel, wetsuits, swim lessons, event/show entries, signed memorabilia and magazine subscriptions were all up for grabs.
The Triathlon Industry Association, which comprises event organisers, equipment manufacturers, tour operators, retailers, distributors, and media, works in conjunction with the sport’s governing body, the British Triathlon Federation to pool data for a comprehensive approach.
The profile of triathlon continues to go from strength to strength, and its key stakeholders are keen to add substance to this strength by understanding the triathlete community more fully.
The TIA study provides a detailed insight into:
- >> Participation: ranging from when people started the sport to how active they are now
- >> Expenditure: what, where and when people are buying and how much they spend
- >> Demographic data: who are Britain’s triathletes?
The results from the study are used by the members of the Triathlon Industry Association and British Triathlon Federation to help grow and shape the business side of the sport. In turn, this helps fuel growth, participation and performance.
Initial findings from the research can be viewed online, with more information released in the coming weeks and months as the next round of the survey gets under way.