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Category quantification


Accurate quantification of the endurance sport market is crucial for our clients to plan effectively. At MultiSport Research we leave no stone unturned. Our vigorous methodology ensures reliable quantification of markets, sectors and segments. Put simply, our category quantification is ‘from the bottom up’. At a local, national and regional level we conduct extensive desk research, supplemented by our online price tracking tools and retail store checks. Our main source of information is trade interviewing. Here, through our relationships with industry players, we ask the key questions to get to the bottom of the market.