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Under the surface

To meet client requirements, we dive deep into the latest consumer and market trends

Speed of growth

As athletes and as researchers, we keep pace with the rapid rates of growth in endurance sport

Understanding the athlete

Across all endurance sports, we strive to understand the hearts & minds of all athlete groups



As multisport category specialists, we offer a wide range of services – from consumer & market research through to event economic impact studies, product and consumer segmentation, pricing analyses, branding and strategy...

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Project examples

We are undertaking a range of research projects. The majority of these are confidential. Although, please do check this page regularly, or contact us, to find out more about our endurance sport research initiatives...

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News & insights

Our news site triathlonbusiness.com, is the dedicated information site for the international triathlon & endurance sport industry. Updated Monday-Friday, the site delivers the latest B2B news and insights...

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Some examples of our work

Get in touch

To find out about our research & consulting services, or to ask a general question, please get in touch...

From our blog

Altium i10 targets the endurance sport masses

Altium i10 - run banner

Altium i10 is an altitude simulator device that was originally unveiled in late 2015, and has been rolling out to consumers this year. Targeted specifically at the endurance sport community – from triathletes, to runners, cyclists and obstacle racers – the device presents an interesting tool for elite athletes

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