British wetsuit and multisport apparel firm Zone3 has built a strong following in its home market in recent years. As the brand gears up for further international expansion, Zone3 has just launched in the US – the world’s largest triathlon market. Taking a look at the story behind the brand, we caught up with James Lock, owner and [...]

As part of its continuous, on-going efforts to improve its athlete’s race experience, Ironman brand owner World Triathlon Corp (WTC) has conducted a full review of the swim portion of all full-distance Ironman events in North America. The results of that review have led to a two-phase SwimSmart initiative focused on improving athlete satisfaction and [...]

Running alongside the PruHealth World Triathlon Grand Final and Age-Group World Championships – the five day World Triathlon Expo takes place on 11-15 September 2013 in Hyde Park, London. Unlike last year, where the London 2012 Olympics had more limited commercial opportunities for endemic and non-endemic sponsor brands, in 2013 the PruHealth World Triathlon Grand [...]

Originally from triathlonbusiness.com; by Ferran Giones. Earlier this month, FETRI (Federación Española de Triatlón) confirmed the launch of a new circuit of tri races under the World Triathlon Promaster (WTP) series banner. The expansion into race organisation by the national governing body is expected to shake up the diverse number of tri races in Spain. [...]