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180119_Gary Roethenbaugh at TBI Conference 2017 - 4 - photo FinisherPix.JPG


MultiSport Research (MSR) was founded by Gary Roethenbaugh, MSR’s Managing Director, a law graduate with over 20 years’ experience in commercial consulting & investigations, research and analysis. Gary has amassed extensive experience of the endurance sport industry in areas as diverse as consumer research, market quantification and strategic advice. A two-time IRONMAN finisher, he is a committed mid-pack athlete! Gary previously worked in corporate recovery and investigations for global accountancy firm KPMG and in information security.

Based in Bristol, UK.

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Flower in Sunlight


Kate is a passionate IRONMAN triathlete (11 x IMs so far, more to come!) with 20+ years of business experience providing business strategy, marketing, and research expertise to drive company growth. She has a proven track record of building value through development of new business opportunities, and commercialization of new products and services through all phases of project research, planning and implementation. Prior to joining MultiSport Research in 2017, Kate worked as a freelance business consultant and prior to that worked for companies such as The Coca-Cola Company and Mizuno. 

Based in Dallas, Texas, United States.

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In addition to principal directors Gary and Kate, MultiSport Research has a team of freelance analysts in a variety of countries - with extensive experience and language capabilities. As motivated, results-oriented collaborators, they’ve helped to make us what we are today.


Specialist Insight

MultiSport Research was founded in 2010 with a single mission: to be the most successful, creative and ground-breaking consulting agency for the international endurance sport industry. We approach each of our clients with fresh eyes to develop unique insights and actionable results.

MSR sits within a broad offering which spans industry information, to research and dedicated consulting services. To help the industry continue its path to growth, we offer a wide range of services – from consumer and market research through to event economic impact studies, product and consumer segmentation, pricing analyses, new product development, branding and strategy.

Alongside our range of services, we keep our finger on the pulse through our industry news site: Feel free stop by our news site and follow us on social to check out the latest industry developments.

And don't hesitate to get in touch; let’s discuss how we can work together!

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