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![RIA x TIA strategic merger, and new Triathlon Industry Conference](https://static.wixstatic.com/media/fad4f2_efb693102f3a4c18b33cffff47aafb21~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_efb693102f3a4c18b33cffff47aafb21~mv2.webp)
Gary Roethenbaugh
Jul 12, 20242 min read
RIA x TIA strategic merger, and new Triathlon Industry Conference
(Article originally published on our sister site endurance.biz in July 2024.) The Running Industry Alliance (RIA) and Triathlon Industry...
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![Activities on-the-up in 2023 Garmin Fitness Report](https://static.wixstatic.com/media/fad4f2_5309e3263ca443c08acf37d9511e7311~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/fad4f2_5309e3263ca443c08acf37d9511e7311~mv2.webp)
Gary Roethenbaugh
Jan 9, 20242 min read
Activities on-the-up in 2023 Garmin Fitness Report
(Article originally published on our sister site endurance.biz in January 2024.) Garmin has released its 2023 Garmin Fitness Report,...
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![Strava adds new athlete-to-athlete Messaging feature](https://static.wixstatic.com/media/fad4f2_2b909a2ff9ac4da39e9131ee516b6333~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_2b909a2ff9ac4da39e9131ee516b6333~mv2.webp)
Gary Roethenbaugh
Dec 4, 20232 min read
Strava adds new athlete-to-athlete Messaging feature
(Article originally published on our sister site endurance.biz in December 2023.) Strava has unveiled its new Messaging feature. This...
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![DATEV Challenge Roth media reach doubles to 324 million people](https://static.wixstatic.com/media/fad4f2_d6a60e3b47154f70818fa56c5d8f4cad~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_d6a60e3b47154f70818fa56c5d8f4cad~mv2.webp)
Gary Roethenbaugh
Nov 21, 20232 min read
DATEV Challenge Roth media reach doubles to 324 million people
(Article originally published on our sister site endurance.biz in November 2023.) The organising team at DATEV Challenge Roth powered by...
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![Threshold Sports targeting gender parity at its ultra marathons in 2024](https://static.wixstatic.com/media/fad4f2_423be82f5a3948b98790eb64e4f4f796~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_423be82f5a3948b98790eb64e4f4f796~mv2.webp)
Gary Roethenbaugh
Nov 15, 20233 min read
Threshold Sports targeting gender parity at its ultra marathons in 2024
(Article originally published on our sister site endurance.biz in November 2023.) Entries are now open for next summer’s Threshold Trail...
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![Y11 acquires LimeLight Sports Club mass participation events](https://static.wixstatic.com/media/fad4f2_d27302b2b58c4789ac49adb0eff559ae~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_d27302b2b58c4789ac49adb0eff559ae~mv2.webp)
Gary Roethenbaugh
Nov 14, 20232 min read
Y11 acquires LimeLight Sports Club mass participation events
(Article originally published on our sister site endurance.biz in November 2023.) Y11 Sport & Media (Y11), a sport and media investment...
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![Zwift Games in 2024 aimed at re-setting Zwift’s dominance in esports](https://static.wixstatic.com/media/fad4f2_a27b1c62ec674565accb994d192ab626~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_a27b1c62ec674565accb994d192ab626~mv2.webp)
Gary Roethenbaugh
Nov 13, 20233 min read
Zwift Games in 2024 aimed at re-setting Zwift’s dominance in esports
(Article originally published on our sister site endurance.biz in November 2023.) Zwift is looking to ‘redefine and amplify cycling...
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![ÖTILLÖ splashes out in USA with acquisition of Ödyssey Swimrun Series](https://static.wixstatic.com/media/fad4f2_8980d9b7432e45a2b23b1bfc3deb7884~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_8980d9b7432e45a2b23b1bfc3deb7884~mv2.webp)
Gary Roethenbaugh
Aug 23, 20232 min read
ÖTILLÖ splashes out in USA with acquisition of Ödyssey Swimrun Series
(Article originally published on our sister site endurance.biz in August 2023.) Swimrun AG, the Swiss-based owner of ÖTILLÖ, The Swimrun...
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![MyWhoosh replaces Zwift as host platform of UCI Esports World Championships](https://static.wixstatic.com/media/fad4f2_f30ee56783c44d76b5f9dd194d14ff53~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/fad4f2_f30ee56783c44d76b5f9dd194d14ff53~mv2.webp)
Gary Roethenbaugh
Aug 20, 20232 min read
MyWhoosh replaces Zwift as host platform of UCI Esports World Championships
(Article originally published on our sister site endurance.biz in August 2023.) Following a tender by the Union Cycliste Internationale...
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![London Triathlon joins Challenge Family as rebranded Challenge London](https://static.wixstatic.com/media/fad4f2_54efe64a424a404293f119fc32ad97d0~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_54efe64a424a404293f119fc32ad97d0~mv2.webp)
Gary Roethenbaugh
May 24, 20232 min read
London Triathlon joins Challenge Family as rebranded Challenge London
(Article originally published on our sister site endurance.biz in May 2023.) Billed as ‘the world’s biggest city centre triathlon’, the...
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![Esports and talent ID focus for MyWhoosh virtual cycling platform](https://static.wixstatic.com/media/fad4f2_67f16c985adc46b1b00a8c3238bd8966~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_67f16c985adc46b1b00a8c3238bd8966~mv2.webp)
Gary Roethenbaugh
Mar 8, 20236 min read
Esports and talent ID focus for MyWhoosh virtual cycling platform
(Article originally published on our sister site endurance.biz in March 2023.) As virtual cycling platform MyWhoosh gears up for its...
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![Collaboration, inclusivity & innovation: pillars to kick-start growth in triathlon](https://static.wixstatic.com/media/fad4f2_ff47d777df5545d7a0b34a496c9a3500~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_ff47d777df5545d7a0b34a496c9a3500~mv2.webp)
Gary Roethenbaugh
Feb 2, 20233 min read
Collaboration, inclusivity & innovation: pillars to kick-start growth in triathlon
(Article originally published on our sister site endurance.biz in February 2023.) At its latest annual awards, national governing body...
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![Nice in France confirmed as co-host destination for IRONMAN World Championship](https://static.wixstatic.com/media/fad4f2_d34e41e85ecc4b0dbbe6d63194aa72e0~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_d34e41e85ecc4b0dbbe6d63194aa72e0~mv2.webp)
Gary Roethenbaugh
Jan 9, 20234 min read
Nice in France confirmed as co-host destination for IRONMAN World Championship
Nice, in France, has been confirmed as a co-host destination for the VinFast IRONMAN World Championship.
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![Role for cycling: cost of living crisis sees 69% of Brits reconsider transport habits](https://static.wixstatic.com/media/fad4f2_2783b97bbc894bdbbb87e153bfdd3841~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_2783b97bbc894bdbbb87e153bfdd3841~mv2.webp)
Gary Roethenbaugh
Sep 27, 20223 min read
Role for cycling: cost of living crisis sees 69% of Brits reconsider transport habits
The cost of living crisis is taking its toll on a number of countries worldwide, and Britain has been particularly impacted alongside a...
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![Endurance sport brands see engagement rates drop on social media](https://static.wixstatic.com/media/fad4f2_770ec155c5fc4136a85e265636f96b1f~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_770ec155c5fc4136a85e265636f96b1f~mv2.webp)
Gary Roethenbaugh
Feb 1, 20222 min read
Endurance sport brands see engagement rates drop on social media
Our latest study has found that engagement rates on social media, specifically for endurance sport brands, have dropped over time. The...
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![Endurance Sport Brands on Social data tool helping with brands’ social strategies](https://static.wixstatic.com/media/fad4f2_924f281d97a8442e9bad1ec29c4feb46~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_924f281d97a8442e9bad1ec29c4feb46~mv2.webp)
Gary Roethenbaugh
Jan 20, 20222 min read
Endurance Sport Brands on Social data tool helping with brands’ social strategies
MultiSport Research has released its new ‘Endurance Sport Brands on Social’ data tool. The new comprehensive data benchmarks 700 leading...
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!['Randomness is lumpy'](https://static.wixstatic.com/media/fad4f2_723e2661c76b45fb89db77bcfc23b96f~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_723e2661c76b45fb89db77bcfc23b96f~mv2.webp)
Gary Roethenbaugh
Aug 20, 20211 min read
'Randomness is lumpy'
Someone very clever we once worked with used the phrase 'randomness is lumpy'. It was a way of using mathematics to explain when things...
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![April 2021 endurance sport motivations research finds athletes raring to race](https://static.wixstatic.com/media/fad4f2_73ee56fb7d8946b7a69b69dc3516a86b~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_73ee56fb7d8946b7a69b69dc3516a86b~mv2.webp)
Gary Roethenbaugh
May 10, 20213 min read
April 2021 endurance sport motivations research finds athletes raring to race
Tracking the sentiment of triathletes, cyclists, runners and other endurance sport athletes, in April 2021, MultiSport Research is...
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![Latest athlete motivations study indicates desire for return to racing](https://static.wixstatic.com/media/fad4f2_761262aecc7647958c5033e6460a14bc~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_761262aecc7647958c5033e6460a14bc~mv2.webp)
Gary Roethenbaugh
Feb 24, 20213 min read
Latest athlete motivations study indicates desire for return to racing
At MultiSport Research we're pleased to release summary findings from a new and updated study into athlete motivations during the current...
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![Triathlon wetsuit brands navigating choppy waters](https://static.wixstatic.com/media/fad4f2_c1226fd6a9b342e283b2048850d3d31f~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/fad4f2_c1226fd6a9b342e283b2048850d3d31f~mv2.webp)
Gary Roethenbaugh
Feb 18, 20216 min read
Triathlon wetsuit brands navigating choppy waters
The global pandemic has presented numerous challenges to all corners of the endurance sport industry. One area that has had its...
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