Endurance sport brands see engagement rates drop on social media
Our latest study has found that engagement rates on social media, specifically for endurance sport brands, have dropped over time. The...
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Gary Roethenbaugh
- Jan 20
- 2 min
Endurance Sport Brands on Social data tool helping with brands’ social strategies
MultiSport Research has released its new ‘Endurance Sport Brands on Social’ data tool. The new comprehensive data benchmarks 700 leading...
Gary Roethenbaugh
- Aug 20, 2021
- 1 min
'Randomness is lumpy'
Someone very clever we once worked with used the phrase 'randomness is lumpy'. It was a way of using mathematics to explain when things...
Gary Roethenbaugh
- May 10, 2021
- 3 min
April 2021 endurance sport motivations research finds athletes raring to race
Tracking the sentiment of triathletes, cyclists, runners and other endurance sport athletes, in April 2021, MultiSport Research is...
Gary Roethenbaugh
- Feb 24, 2021
- 3 min
Latest athlete motivations study indicates desire for return to racing
At MultiSport Research we're pleased to release summary findings from a new and updated study into athlete motivations during the current...
Gary Roethenbaugh
- Feb 18, 2021
- 6 min
Triathlon wetsuit brands navigating choppy waters
The global pandemic has presented numerous challenges to all corners of the endurance sport industry. One area that has had its...
Gary Roethenbaugh
- Sep 7, 2020
- 2 min
Post-summer sees flurry of endurance sport industry activity
The endurance sport industry has seen a flurry of activity. Our sister site, endurance.biz, has tracked some interesting developments.
Gary Roethenbaugh
- Jul 21, 2020
- 4 min
Cancellation of rescheduled IRONMAN World Championships
Due to the continued impact of COVID-19, the 2020 editions of the IRONMAN and IRONNA 70.3 World Championships have been cancelled
Gary Roethenbaugh
- Jul 8, 2020
- 2 min
Return to racing? Athlete motivations in June 2020, amidst Covid-19
At MultiSport Research we are pleased to release summary findings from a new study into athlete motivations during the current Covid-19...
Gary Roethenbaugh
- Jul 1, 2020
- 1 min
Big splash in swim-related markets: HEAD acquires Zoggs
HEAD, the leading global sporting goods group that owns the HEAD, PENN and MARES brands, has announced the acquisition of Zoggs....
Gary Roethenbaugh
- May 7, 2020
- 2 min
Sharing insights into athlete motivations during Covid-19
At MultiSport Research we are are pleased to release summary findings from a recent study into athlete motivations during the current...
Gary Roethenbaugh
- Apr 14, 2020
- 1 min
A chat with the guys at OCR Audio
It was great to speak with Jack Carpenter and Luke De-benedictis at OCR Audio... Lots to talk about in the current troubled times. Hope...
Gary Roethenbaugh
- Mar 20, 2020
- 4 min
Tackling the Covid-19 challenge head-on: we’re all in this together
The world has been turned upside down by coronavirus (Covid-19), and the endurance sport community has been reeling with countless event...
Gary Roethenbaugh
- Mar 13, 2020
- 10 min
How to bring back the good times? Widening participation in triathlon
Triathlon has traded on the phrase ‘the fastest growing sport in the world’ for a number of years. Yet for many in the industry –...
Gary Roethenbaugh
- Mar 7, 2020
- 3 min
Positive industry mood in 2020 TBI Industry Confidence Study
Triathlon Business International (TBI), the industry organisation dedicated to promoting the sport and the business of triathlon, has...
Gary Roethenbaugh
- Jun 11, 2019
- 3 min
Increased female participation helps to drive growth for UK triathlon industry
As the UK gets set for another endurance sport summer race season, the UK triathlon industry is primed for growth. Latest figures from...
Gary Roethenbaugh
- Feb 25, 2019
- 4 min
Shifting to the positive: latest TBI 2019 Industry Confidence Study
Triathlon Business International (TBI), the industry organisation dedicated to promoting the sport and the business of triathlon, has...
Gary Roethenbaugh
- Jan 24, 2019
- 2 min
TBI conducting fifth annual business confidence survey looking toward 2019
Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has...
Gary Roethenbaugh
- Jan 15, 2019
- 3 min
Top posts on social: how endurance sport brands got busy on social media in Q4 2018
At MultiSport Research, we're pleased to have released the latest Endurance Sport Social Analytics (ESSA) social media benchmarking data....
Gary Roethenbaugh
- Oct 30, 2018
- 1 min
Infographic: the significance of Instagram for endurance sport brands
An infographic with selected findings from the latest Endurance Sport Social Analytics (ESSA) data from MultiSport Research.