Gary RoethenbaughJul 11 minBig splash in swim-related markets: HEAD acquires ZoggsHEAD, the leading global sporting goods group that owns the HEAD, PENN and MARES brands, has announced the acquisition of Zoggs. Internat...
Gary RoethenbaughMay 72 minSharing insights into athlete motivations during Covid-19At MultiSport Research we are are pleased to release summary findings from a recent study into athlete motivations during the current Cov...
Gary RoethenbaughApr 141 minA chat with the guys at OCR AudioIt was great to speak with Jack Carpenter and Luke De-benedictis at OCR Audio... Lots to talk about in the current troubled times. Hope e...
Gary RoethenbaughMar 204 minTackling the Covid-19 challenge head-on: we’re all in this togetherThe world has been turned upside down by coronavirus (Covid-19), and the endurance sport community has been reeling with countless event ...
Gary RoethenbaughMar 1310 minHow to bring back the good times? Widening participation in triathlonTriathlon has traded on the phrase ‘the fastest growing sport in the world’ for a number of years. Yet for many in the industry – certain...
Gary RoethenbaughMar 73 minPositive industry mood in 2020 TBI Industry Confidence StudyTriathlon Business International (TBI), the industry organisation dedicated to promoting the sport and the business of triathlon, has tod...
Gary RoethenbaughJun 11, 20193 minIncreased female participation helps to drive growth for UK triathlon industryAs the UK gets set for another endurance sport summer race season, the UK triathlon industry is primed for growth. Latest figures from th...
Gary RoethenbaughFeb 25, 20194 minShifting to the positive: latest TBI 2019 Industry Confidence StudyTriathlon Business International (TBI), the industry organisation dedicated to promoting the sport and the business of triathlon, has tod...
Gary RoethenbaughJan 24, 20192 minTBI conducting fifth annual business confidence survey looking toward 2019Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has tod...
Gary RoethenbaughJan 15, 20193 minTop posts on social: how endurance sport brands got busy on social media in Q4 2018At MultiSport Research, we're pleased to have released the latest Endurance Sport Social Analytics (ESSA) social media benchmarking data....
Gary RoethenbaughOct 30, 20181 minInfographic: the significance of Instagram for endurance sport brandsAn infographic with selected findings from the latest Endurance Sport Social Analytics (ESSA) data from MultiSport Research.
Gary RoethenbaughOct 4, 20183 minCompetitor insights: how endurance sport brands are faring on social mediaMultiSport Research's updated social media benchmarking data, for September 2018, helps endurance sport brands to track the competition
Gary RoethenbaughJun 27, 20183 minSun shines on dynamic UK triathlon industryLatest figures from the sixth annual research study of Britain’s multisport community by the Triathlon Industry Association (TIA) points to
Gary RoethenbaughApr 16, 20189 minHow does your brand measure up on social media?Using competitive intelligence to analyse, refine and build an endurance sport brand's presence on social media.
Gary RoethenbaughApr 11, 20183 minEndurance sport brands currently keep the faith in FacebookThe Endurance Sport Social Analytics (ESSA) Data benchmarks 720+ leading international endurance sport brands across social media.
Gary RoethenbaughApr 10, 20181 minInfographic: Measuring Endurance Sport Brand Performance on Social MediaSome of the steps (and some selected data) for endurance sport brands to monitor trends in social media.
Gary RoethenbaughMar 8, 20182 minNew Endurance Sport Social Analytics Data: competitor benchmarking on more than 720 brandsWe're pleased to announce the release of MultiSport Research's new Endurance Sport Social Analytics (ESSA) Data tool, a comprehensive dat...
Gary RoethenbaughMar 2, 20182 minEndurance sport media gets highly social!At MultiSport Research, we are pleased to confirm the release of our second Endurance Sport Social Analytics (ESSA) report. The newly lau...
Gary RoethenbaughMar 1, 20184 minTBI releases summary results of its 2018 TBI Business Confidence SurveyTriathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has tod...
Gary RoethenbaughFeb 8, 20182 minTracking the global build-up of endurance sport fans on social media!At MultiSport Research we are pleased to confirm the release of the first Endurance Sport Social Analytics (ESSA) report, which tracks & ...
