Go to Top

Consumer

In context user research

 

Within endurance sport, the consumer (or age-grouper) is of course the life-blood of the industry. We work with you, and consumers, to understand what makes the market tick and help to interpret the forces of change. Our many years of experience in consumer profiling help to map the array of age-groupers across the multisport community. This assists with product targeting, brand planning and new product development.