Endurance social posts of the week (May 29, 2025)

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(Article originally published on our sister site endurance.biz in May 2025.)

Drawing from thousands of top-performing posts in our members.endurance.biz site, we’ve selected a couple of stand-out posts that grabbed our attention this week.

Each month on members.endurance.biz, there is a ranking of the top 200 posts on Instagram, TikTok, Facebook and YouTube. Here, subscribers can sift through the ranking to see what is really resonating. This helps with understanding how brands are building social media impact, and provides inspiration for social media campaigns.

La Vuelta Femenina showcases teamwork

Many of us know how hard it can sometimes be to take a jacket off when on the bike. Spotlighting this simple challenge, and the importance of teamwork, when in the midst of a challenging elite stage race, the organisers of La Vuelta Femenina generated a notably high 126% post interaction rate in April with this post. There were over 398K reactions, comments, and shares, and over 74m views.

All about the final finisher at Pittsburgh Marathon

In this post from the Pittsburgh Marathon, the final finisher is the ultimate reminder of what it’s all about when it comes to the event experience. The post is very relatable and inspirational for slower, everyday runners who can get there in the end.

The Pittsburgh Marathon’s final finisher post generated a whopping 2700% post interaction rate in April, and racked up 726K reactions, comments, and shares.

How to use members.endurance.biz to track top performing posts

By viewing the top performing posts, you can see which posts are resonating most with athletes. Remember that the top posts will change each month.

Subscribers can scroll through the top performing posts areas in all the online dashboards to understand what types of posts are doing well.

Posts can be sorted according to (1) the number of reactions or (2) the post interaction rate percentage. The filter function in the online dashboards enables users to look up posts based on keywords, hashtags or profile name.

Click on individual posts in the dashboards to view the original video / imagery / text. Check out the comments on the original posts too, to get a sense of why that post has resonated.

Check out competitors, as well as brands in entirely different areas, to understand how large and small brands are engaging with their audiences online.

Having viewed posts in a given month, make a note of some creative ideas for the types of posts that would best fit with your own social strategy. This might involve: leveraging your own sponsored athletes, as well as the life stories and achievements of every day athletes, impactful photography and videography, etc.

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