Big splash in swim-related markets: HEAD acquires Zoggs
International swim-focused brand, Zoggs, with its goggles, swimwear and equipment product ranges, claims leading market positions in the ‘UK, Australia and various distributor markets.’
HEAD, with its strong market positions in winter-sports, racquet-sports and diving over recent years, has also become a leading performance swim brand in both the pool and open water segments, with an increased focus on the growing swimrun event space.
HEAD swimming and Zoggs will be merged into a combined Swimming Business Unit led by the current Zoggs CEO Mark Hammersley. The medium-term view is to further strengthen the Zoggs brand via an… ‘extended product portfolio and expanding distribution globally by leveraging HEAD’s worldwide distribution network.’
This merger will allow Zoggs access to welded race suits, open water neoprene wetsuits, liquid silicone goggle ranges and a number of swim training accessories.
Swim Schools International, owned by MARES’ sister company SSI, with its swim training programs from babies to adults, will also become available for Zoggs’ aquatic and leisure centres worldwide.
Zoggs CEO Mark Hammersley said “The acquisition by Head is the opportunity for Zoggs to realise the potential that we have been developing for many years and move to a wider international presence with our unique Zoggs brand positioning.”
Gerald Skrobanek, HEAD’s Chief Operating Officer added, “We are excited about this opportunity, combining Zoggs and HEAD with their market leading technologies is the start of a new era for Zoggs.”