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  • Gary Roethenbaugh

Post-summer sees flurry of endurance sport industry activity

As summer draws to a close, the endurance sport industry has seen a flurry of activity. MultiSport Research's sister site,, has tracked a number of interesting developments.

LimeLight Sports events acquisition

LimeLight Sports Group has acquired Virgin Sport’s portfolio of events that includes the Asics London 10k, Oxford Half Marathon and Hackney Half Marathon.

The Virgin Sport events join the existing family of events managed by the ‘LimeLight Sports Club’, which includes Etape Caledonia, Blenheim Triathlon, London Triathlon and London Duathlon.

£11.5m investment for Wattbike

Piper, a specialist investor in consumer branded businesses, is investing £11.5 million into Wattbike – the smart indoor bike brand.

Piper’s £11.5 million investment (subject to FCA approval) will help the business to continue growth in the UK and further penetrate the USA and Asia, capitalising on the global rise in connected at home fitness and cycling.

Five-week IRONMAN VR Kona Series under way

Building on the IRONMAN Virtual Racing Series and in celebration of the IRONMAN World Championship, IRONMAN has launched a five-week-long IRONMAN VR Kona Series.

New RaceNation event features

RaceNation, the integrated event registration, fundraising and event day app, has released new results & timings features for users to submit online results. The new feature, available to the 2,000+ UK events on the RaceNation platform, will allow users to submit their race times via four online modes: Scanning, Timing, Manual and Strava.

Heart health event expansion for IDOVEN

Eurafrica, a European trail running race, will deploy IDOVEN sports cardiology services at home for runners who request it. The service provides a personalized report so that participants can ‘face the race in the best conditions.’



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