Someone very clever we once worked with used the phrase 'randomness is lumpy'. It was a way of using mathematics to explain when things tend to clump together and appear to show a pattern, like more than one bus appearing when you've been waiting a while for a single bus.
This week has been a bit like that for the endurance sport industry. In the past day or so there have been lots of interesting developments coming all at once. Here’s a quick summary, below, via our news site endurance.biz.
It's certainly been a big week for IRONMAN, having acquired premium cycling event brand Haute Route, the company has also struggled with the pandemic and has been forced to postpone its iconic IRONMAN World Championship event from October 2021 to February 2022.
In other news, Super League Triathlon has upped its game with a new team franchise concept and some interesting new sponsorships and new products have hit the market...