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Sun shines on dynamic UK triathlon industry
Latest figures from the sixth annual research study of Britain’s multisport community by the Triathlon Industry Association (TIA) points to
Gary Roethenbaugh
Jun 27, 20183 min read
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How does your brand measure up on social media?
Using competitive intelligence to analyse, refine and build an endurance sport brand's presence on social media.
Gary Roethenbaugh
Apr 16, 20189 min read
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Endurance sport brands currently keep the faith in Facebook
The Endurance Sport Social Analytics (ESSA) Data benchmarks 720+ leading international endurance sport brands across social media.
Gary Roethenbaugh
Apr 11, 20183 min read
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Infographic: Measuring Endurance Sport Brand Performance on Social Media
Some of the steps (and some selected data) for endurance sport brands to monitor trends in social media.
Gary Roethenbaugh
Apr 10, 20181 min read
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New Endurance Sport Social Analytics Data: competitor benchmarking on more than 720 brands
We're pleased to announce the release of MultiSport Research's new Endurance Sport Social Analytics (ESSA) Data tool, a comprehensive...
Gary Roethenbaugh
Mar 8, 20182 min read
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Endurance sport media gets highly social!
At MultiSport Research, we are pleased to confirm the release of our second Endurance Sport Social Analytics (ESSA) report. The newly...
Gary Roethenbaugh
Mar 2, 20182 min read
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TBI releases summary results of its 2018 TBI Business Confidence Survey
Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has...
Gary Roethenbaugh
Mar 1, 20184 min read
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Tracking the global build-up of endurance sport fans on social media!
At MultiSport Research we are pleased to confirm the release of the first Endurance Sport Social Analytics (ESSA) report, which tracks &...
Gary Roethenbaugh
Feb 8, 20182 min read
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Kate Morefield joins MultiSport Research
Based in Dallas, Texas, Morefield teams up with MultiSport Research founder Gary Roethenbaugh, who based in Bristol, UK. She is helping to s
Gary Roethenbaugh
Feb 2, 20182 min read
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TBI conducting fourth annual business confidence survey
Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, is...
Gary Roethenbaugh
Jan 22, 20182 min read
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Triathlon Industry Association (TIA): sixth annual athlete survey
The Triathlon Industry Association (TIA) is launching its biggest ever, and sixth annual survey of UK multisport athletes. Now embarking...
Gary Roethenbaugh
Jan 12, 20182 min read
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XSU acquires XTERRA to extend as sports lifestyle brand
XTERRA Sports Unlimited (XSU) has today announced the acquisition of TEAM Unlimited, the Hawaii-based television, events and marketing...
Gary Roethenbaugh
Nov 10, 20172 min read
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WiggleCRC confirms acquisition of retail specialist Bike24 in Germany
WiggleCRC, the leading online retailer of cycling, running, swimming and triathlon products and accessories, has today confirmed the...
Gary Roethenbaugh
Oct 23, 20172 min read
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Communities & sports divisions of ACTIVE Network acquired
Global Payments has reportedly completed the acquisition of the communities and sports divisions of ACTIVE Network, according to a...
Gary Roethenbaugh
Sep 8, 20173 min read
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Global Triathlon Network (GTN) gets official launch
From Play Sports Network, the group behind Global Cycling Network (GCN), comes the Global Triathlon Network (GTN), which has officially...
Gary Roethenbaugh
Aug 10, 20173 min read
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RZC Investments secures majority stake in Rapha
Cycling lifestyle brand Rapha has announced that US-based RZC Investments is now the majority shareholder in the business. Rapha has been...
Gary Roethenbaugh
Aug 8, 20172 min read
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Triathlon Mixed Relays confirmed for Tokyo 2020 Olympics
The International Triathlon Union (ITU) is pleased to announce that the Triathlon Mixed Relays has been included on the programme for the...
Gary Roethenbaugh
Jun 9, 20173 min read
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IRONMAN hits a home run with Competitor Group acquisition
IRONMAN has acquired 100% of Competitor Group Holdings (CGI). A release from Wanda Sports owned IRONMAN noted that, ‘The combined entity...
Gary Roethenbaugh
Jun 2, 20172 min read
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UK triathlon industry on the up, generating £445m in 2016
Between Alistair Brownlee’s gold medal-winning exploits in Hyde Park in 2012 and on Copacabana Beach in 2016, the UK triathlon industry...
Gary Roethenbaugh
May 25, 20172 min read
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And another deal! Human Race takes on the Fred Whitton Challenge
The guardians of the Saddleback Fred Whitton Challenge and the local Lakes Road Club in Cumbria have decided, 'after nurturing the legend...
Gary Roethenbaugh
May 2, 20173 min read
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