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  • Gary Roethenbaugh

TBI conducting fifth annual business confidence survey looking toward 2019

Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has today announced that it is conducting its 5th proprietary TBI Business Confidence Survey looking at multisport industry sentiment in 2019.

The survey link is open and closes on February 8th. The survey is being conducted by MultiSport Research led by Managing Director and researcher Gary Roethenbaugh.

The TBI Confidence Survey was first implemented in January 2015. This provided a baseline for the data gathered in January 2016, 2017, 2018 and now in 2019. Areas that are explored include:

  • Customer demand;

  • Staffing;

  • Annual profits;

  • Business conditions;

  • Competition;

  • Pricing;

  • Growth of triathlon;

  • Growth of other endurance sports;

  • Challenges and opportunities for triathlon;

  • Household finances; and

  • US economic conditions.

Business confidence trends are analyzed to spotlight the areas that show positive and negative attitudes.

“TBI’s fifth annual industry confidence study helps the multisport industry to gauge the sentiment across the marketplace,” said Gary Roethenbaugh of MultiSport Research. “Each year we receive input from over 100 industry leaders.

“The aggregated responses are then used to build an industry confidence index. This plots the areas that are up or down – helping the industry to focus attention where it is needed and plan for the future.”

Survey participants represent a cross-section of the sport, including retailers, manufacturers, event producers, service providers and triathletes. Participants will respond to 15 online questions that take approximately five minutes to answer. The link for the survey is now live at Everyone who participates in the survey will receive a summary of the collected data as a thank you for completing the questions. Triathlon Business International members will receive a copy of a full confidence analysis report as a membership benefit.

TBI’s 9th Annual TBI Conference is being held on January 25-27, 2019 at the Mission Palms Tempe, AZ, where the business of triathlon gets done. Including the conference, Triathlon Business International is dedicated to promoting the sport and business of triathlon. Founded by a coalition of industry leaders, TBI’s mission is to leverage the knowledge, talent, and resources of the leaders in triathlon to the benefit of the sport by increasing and retaining advocates of triathlon and fostering a positive image of the sport. The idea for the Confidence Survey was initially conceived by former TBI president Jack Caress, CEO of Pacific Sports, and was developed by Multisport Research for TBI.

Founded in 2010, MultiSport Research is a specialist research and consulting firm to the international endurance sport industry. The company was born out of a personal passion for multisport. Immersed in the world of endurance sport, MultiSport Research is committed to delivering the most robust insights on all category trends. The company offers a wide range of services – from consumer and market research through to economic impact studies, product and consumer segmentation, pricing analyses, commercial due diligence, branding and strategy.

MultiSport Research also produces, the dedicated news and information site for the international endurance sport industry.

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