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Shifting to the positive: latest TBI 2019 Industry Confidence Study

Gary Roethenbaugh

Feb 25, 2019
4 min

Shifting to the positive: latest TBI 2019 Industry Confidence Study

Triathlon Business International (TBI), the industry organisation dedicated to promoting the sport and the business of triathlon, has today announced the results of its fifth annual Industry Confidence Study. Via an extensive survey and analysis process, conducted by MultiSport Research, there are nine main data points that form the basis of the TBI US Industry Confidence Index. The TBI Confidence Survey was first implemented in January 2015. This provided a baseline for the

TBI conducting fifth annual business confidence survey looking toward 2019

Gary Roethenbaugh

Jan 24, 2019
2 min

TBI conducting fifth annual business confidence survey looking toward 2019

Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has today announced that it is conducting its 5th proprietary TBI Business Confidence Survey looking at multisport industry sentiment in 2019. The survey link bit.ly/TBI_2019 is open and closes on February 8th. The survey is being conducted by MultiSport Research led by Managing Director and researcher Gary Roethenbaugh. The TBI Confidence Survey w

Top posts on social: how endurance sport brands got busy on social media in Q4 2018

Gary Roethenbaugh

Jan 15, 2019
3 min

Top posts on social: how endurance sport brands got busy on social media in Q4 2018

At MultiSport Research, we're pleased to have released the latest Endurance Sport Social Analytics (ESSA) social media benchmarking data. The new data covers Q4 2018, a key period for the endurance sport industry. It tracks social activity across major events, including: the IRONMAN World Championship, Black Friday and the Christmas Holidays. In addition to a full analysis of the latest social media benchmarking data – for Oct 1, 2018 to Dec 31, 2018 – the latest dataset incl

Infographic: the significance of Instagram for endurance sport brands

Gary Roethenbaugh

Oct 30, 2018
1 min

Infographic: the significance of Instagram for endurance sport brands

An infographic with selected findings from the latest Endurance Sport Social Analytics (ESSA) data from MultiSport Research.

Competitor insights: how endurance sport brands are faring on social media

Gary Roethenbaugh

Oct 4, 2018
3 min

Competitor insights: how endurance sport brands are faring on social media

MultiSport Research's updated social media benchmarking data, for September 2018, helps endurance sport brands to track the competition

Sun shines on dynamic UK triathlon industry

Gary Roethenbaugh

Jun 27, 2018
3 min

Sun shines on dynamic UK triathlon industry

Latest figures from the sixth annual research study of Britain’s multisport community by the Triathlon Industry Association (TIA) points to

Gary Roethenbaugh

Apr 16, 2018
9 min

How does your brand measure up on social media?

Using competitive intelligence to analyse, refine and build an endurance sport brand's presence on social media.

Endurance sport brands currently keep the faith in Facebook

Gary Roethenbaugh

Apr 11, 2018
3 min

Endurance sport brands currently keep the faith in Facebook

The Endurance Sport Social Analytics (ESSA) Data benchmarks 720+ leading international endurance sport brands across social media.

Gary Roethenbaugh

Apr 10, 2018
1 min

Infographic: Measuring Endurance Sport Brand Performance on Social Media

Some of the steps (and some selected data) for endurance sport brands to monitor trends in social media.

New Endurance Sport Social Analytics Data: competitor benchmarking on more than 720 brands

Gary Roethenbaugh

Mar 8, 2018
2 min

New Endurance Sport Social Analytics Data: competitor benchmarking on more than 720 brands

We're pleased to announce the release of MultiSport Research's new Endurance Sport Social Analytics (ESSA) Data tool, a comprehensive datasheet that benchmarks 720+ leading international endurance sport companies across social media. The newly launched ESSA Data builds on the recently introduced ESSA Gear and ESSA Media reports from MultiSport Research. Analyzing the latest insights for the Feb 2nd, 2018 to Mar 1st, 2018 period, the ESSA Data gives perspective and insight to

Endurance sport media gets highly social!

Gary Roethenbaugh

Mar 2, 2018
2 min

Endurance sport media gets highly social!

At MultiSport Research, we are pleased to confirm the release of our second Endurance Sport Social Analytics (ESSA) report. The newly launched ESSA Media Report builds on the recently introduced ESSA Gear study. The new ESSA Media Report tracks and benchmarks how endurance sport media titles are leveraging Facebook, Twitter, Instagram and YouTube. Analyzing data for the December 2017 to February 2018 period, the new media-specific report focuses specifically on international

TBI releases summary results of its 2018 TBI Business Confidence Survey

Gary Roethenbaugh

Mar 1, 2018
4 min

TBI releases summary results of its 2018 TBI Business Confidence Survey

Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has today announced the results of its fourth Industry Confidence Survey. Conducted by MultiSport Research, there are nine main data points that form the basis of the TBI US Industry Confidence Index. These are: customer demand; staffing levels; annual profits; competition; business conditions; prices; household finances; U.S. economic conditions;

Tracking the global build-up of endurance sport fans on social media!

Gary Roethenbaugh

Feb 8, 2018
2 min

Tracking the global build-up of endurance sport fans on social media!

At MultiSport Research we are pleased to confirm the release of the first Endurance Sport Social Analytics (ESSA) report, which tracks & benchmarks the social media performance – Facebook, Twitter, Instagram and YouTube – of 280+ products across the international endurance sport landscape. Analyzing data for the December 2017 to January 2018 period, the new ESSA report focuses specifically on global endurance sport gear brands that are active in key markets, from the Americas

TBI conducting fourth annual business confidence survey

Gary Roethenbaugh

Jan 22, 2018
2 min

TBI conducting fourth annual business confidence survey

Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, is conducting its fourth proprietary TBI Business Confidence Survey looking at multisport industry sentiment in 2018. The survey link bit.ly/TBI_2018 is now open and closes on 9 February 2018. The survey is being conducted by MultiSport Research led by the company’s Managing Director and researcher Gary Roethenbaugh. The TBI Confidence Survey was f

Triathlon Industry Association (TIA): sixth annual athlete survey

Gary Roethenbaugh

Jan 12, 2018
2 min

Triathlon Industry Association (TIA): sixth annual athlete survey

The Triathlon Industry Association (TIA) is launching its biggest ever, and sixth annual survey of UK multisport athletes. Now embarking on a new year of researching the British triathlon community, TIA’s research aims to help develop the understanding of the sport in the UK. This will, in turn, support its growth and development post 2017. Conducted over an intensive four-month period, starting this month, the project will seek to collect over 5,000 responses to provide an a

UK triathlon industry on the up, generating £445m in 2016

Gary Roethenbaugh

May 25, 2017
2 min

UK triathlon industry on the up, generating £445m in 2016

Between Alistair Brownlee’s gold medal-winning exploits in Hyde Park in 2012 and on Copacabana Beach in 2016, the UK triathlon industry grew by 57% to arrive at an industry worth £445 million in 2016, according to the fifth annual research study of Britain’s multisport community by the Triathlon Industry Association (TIA). The study, which comprised an in-depth quantitative survey of 5,529 triathletes and multiple trade interviews, found that the UK’s growing population of 15

Summary results from 2017 TBI Business Confidence Survey

Gary Roethenbaugh

Feb 14, 2017
3 min

Summary results from 2017 TBI Business Confidence Survey

Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has today announced the results of its third TBI Business Confidence Survey. Conducted by MultiSport Research, the survey results reflected the discussions at the recent TBI Conference in Dallas where conference attendees shared concerns, challenges and solutions about an effectively flat multisport market in the United States. "The 2017 TBI Indust

Triathlon Industry Association: fifth annual multisport athlete survey

Gary Roethenbaugh

Jan 11, 2017
2 min

Triathlon Industry Association: fifth annual multisport athlete survey

The Triathlon Industry Association (TIA) has launched its biggest ever, and fifth annual, survey of UK multisport athletes. Now embarking on its fifth year of researching the British triathlon community, TIA’s research aims to help develop the understanding of the sport in the UK. This will, in turn, support its growth and development post 2016. Conducted over an intensive four-month period, starting this month, the project will seek to collect over 5,000 responses to provide

TBI conducting third annual business confidence survey

Gary Roethenbaugh

Jan 10, 2017
2 min

TBI conducting third annual business confidence survey

Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has announced that it is conducting its third Business Confidence Survey looking at multisport industry sentiment in 2017. Preliminary results of the survey, conducted by MultiSport Research, will be presented by Managing Director and researcher Gary Roethenbaugh at the 2017 Annual TBI Conference in Dallas, Texas, which runs from 22-24 January. The

UK triathlon industry in positive mood post-Brexit

Gary Roethenbaugh

Dec 16, 2016
2 min

UK triathlon industry in positive mood post-Brexit

As the UK continues to assess its post Brexit mood, a new annual survey of the triathlon industry has revealed the sport’s key stakeholders to be looking forward to 2017 with confidence in spite of an anticipated worsening of economic conditions. The Triathlon Industry Association (TIA)’s inaugural research into industry sentiment was conducted in December 2016 and involved participation from 75 industry representatives across the UK. These key UK triathlon industry stakehold

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