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  • Gary Roethenbaugh

Endurance Sport Brands on Social data tool helping with brands’ social strategies

Updated: Jan 21, 2022

MultiSport Research has released its new ‘Endurance Sport Brands on Social’ data tool. The new comprehensive data benchmarks 700 leading international endurance sport companies across social media.

Issued in January 2022, all data covers Q4 2021 (Oct 1 to Dec 31, 2021), a key period that included promotional activity during Halloween, Thanksgiving, Black Friday and the Christmas Holidays.

Purchasers gain access to: a summary report; a main Endurance Sport Social Analytics (ESSA) datasheet; and a datasheet showcasing top posts on social in the Q4 2021 period.

“From small operators and start-ups through to large endurance sport brands, social media is a key marketing tool,” said MultiSport Research founder, Gary Roethenbaugh.

“Yet, we see that, over time, the use of social media has matured. Over a three-year period, between Q4 2018 and Q4 2021, endurance brands have on average seen their engagement on Facebook, Instagram and Twitter drop.

“Brands that wish to maintain engagement levels with their social audiences recognize the importance of data to support critical decisions on social media spending.”

MultiSport Research’s North America Director Kate Morefield, added that “Given the extensive spend on paid-boosted posts within social, the endurance sport industry should carefully analyze the trends in what is becoming an increasingly challenging social landscape.”

MultiSport Research highlights two main ways for endurance sport brands to use all data & insights to drive their own social activity forward:

  1. Benchmarking – use the ESSA datasheet to track how your brand measures up on key performance indicators (KPIs) such as engagement and weekly growth.

  2. Content evaluation – use the top posts datasheet to see first-hand what posts have resonated specifically with endurance sport athletes. Think of this as ‘standing on the shoulders of giants’ to help guide your own brand’s progress.

Data is used to help brands monitor, adapt and refine their activation in each of their preferred social channels.

Endurance Sport Brands on Social is priced at US$249. Purchase includes:

  • Comprehensive datasheet tracking all key performance indicators (KPIs)

  • Listing of the top posts, with links, across the period

  • Charts and tables, with key analysis to get a full view of endurance sport companies’ social activity

Visit the report page to find out more...



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