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Gary Roethenbaugh
Sep 7, 20202 min read
Post-summer sees flurry of endurance sport industry activity
The endurance sport industry has seen a flurry of activity. Our sister site, endurance.biz, has tracked some interesting developments.
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Gary Roethenbaugh
Jul 21, 20204 min read
Cancellation of rescheduled IRONMAN World Championships
Due to the continued impact of COVID-19, the 2020 editions of the IRONMAN and IRONNA 70.3 World Championships have been cancelled
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Gary Roethenbaugh
Jul 8, 20202 min read
Return to racing? Athlete motivations in June 2020, amidst Covid-19
At MultiSport Research we are pleased to release summary findings from a new study into athlete motivations during the current Covid-19...
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Gary Roethenbaugh
Jul 1, 20201 min read
Big splash in swim-related markets: HEAD acquires Zoggs
HEAD, the leading global sporting goods group that owns the HEAD, PENN and MARES brands, has announced the acquisition of Zoggs....
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Gary Roethenbaugh
May 7, 20202 min read
Sharing insights into athlete motivations during Covid-19
At MultiSport Research we are are pleased to release summary findings from a recent study into athlete motivations during the current...
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Gary Roethenbaugh
Apr 14, 20201 min read
A chat with the guys at OCR Audio
It was great to speak with Jack Carpenter and Luke De-benedictis at OCR Audio... Lots to talk about in the current troubled times. Hope...
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Gary Roethenbaugh
Mar 20, 20204 min read
Tackling the Covid-19 challenge head-on: we’re all in this together
The world has been turned upside down by coronavirus (Covid-19), and the endurance sport community has been reeling with countless event...
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Gary Roethenbaugh
Mar 13, 202010 min read
How to bring back the good times? Widening participation in triathlon
Triathlon has traded on the phrase ‘the fastest growing sport in the world’ for a number of years. Yet for many in the industry –...
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Gary Roethenbaugh
Mar 7, 20203 min read
Positive industry mood in 2020 TBI Industry Confidence Study
Triathlon Business International (TBI), the industry organisation dedicated to promoting the sport and the business of triathlon, has...
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Gary Roethenbaugh
Jun 11, 20193 min read
Increased female participation helps to drive growth for UK triathlon industry
As the UK gets set for another endurance sport summer race season, the UK triathlon industry is primed for growth. Latest figures from...
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Gary Roethenbaugh
Feb 25, 20194 min read
Shifting to the positive: latest TBI 2019 Industry Confidence Study
Triathlon Business International (TBI), the industry organisation dedicated to promoting the sport and the business of triathlon, has...
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Gary Roethenbaugh
Jan 24, 20192 min read
TBI conducting fifth annual business confidence survey looking toward 2019
Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has...
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Gary Roethenbaugh
Jan 15, 20193 min read
Top posts on social: how endurance sport brands got busy on social media in Q4 2018
At MultiSport Research, we're pleased to have released the latest Endurance Sport Social Analytics (ESSA) social media benchmarking data....
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Gary Roethenbaugh
Oct 30, 20181 min read
Infographic: the significance of Instagram for endurance sport brands
An infographic with selected findings from the latest Endurance Sport Social Analytics (ESSA) data from MultiSport Research.
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Gary Roethenbaugh
Oct 4, 20183 min read
Competitor insights: how endurance sport brands are faring on social media
MultiSport Research's updated social media benchmarking data, for September 2018, helps endurance sport brands to track the competition
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Gary Roethenbaugh
Jun 27, 20183 min read
Sun shines on dynamic UK triathlon industry
Latest figures from the sixth annual research study of Britain’s multisport community by the Triathlon Industry Association (TIA) points to
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Gary Roethenbaugh
Apr 16, 20189 min read
How does your brand measure up on social media?
Using competitive intelligence to analyse, refine and build an endurance sport brand's presence on social media.
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Gary Roethenbaugh
Apr 11, 20183 min read
Endurance sport brands currently keep the faith in Facebook
The Endurance Sport Social Analytics (ESSA) Data benchmarks 720+ leading international endurance sport brands across social media.
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Gary Roethenbaugh
Apr 10, 20181 min read
Infographic: Measuring Endurance Sport Brand Performance on Social Media
Some of the steps (and some selected data) for endurance sport brands to monitor trends in social media.
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Gary Roethenbaugh
Mar 8, 20182 min read
New Endurance Sport Social Analytics Data: competitor benchmarking on more than 720 brands
We're pleased to announce the release of MultiSport Research's new Endurance Sport Social Analytics (ESSA) Data tool, a comprehensive...
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