Our latest study has found that engagement rates on social media, specifically for endurance sport brands, have dropped over time. The...

MultiSport Research has released its new ‘Endurance Sport Brands on Social’ data tool. The new comprehensive data benchmarks 700 leading...

Someone very clever we once worked with used the phrase 'randomness is lumpy'. It was a way of using mathematics to explain when things...

Tracking the sentiment of triathletes, cyclists, runners and other endurance sport athletes, in April 2021, MultiSport Research is...

At MultiSport Research we're pleased to release summary findings from a new and updated study into athlete motivations during the current...

The global pandemic has presented numerous challenges to all corners of the endurance sport industry. One area that has had its...

The endurance sport industry has seen a flurry of activity. Our sister site, endurance.biz, has tracked some interesting developments.

Due to the continued impact of COVID-19, the 2020 editions of the IRONMAN and IRONNA 70.3 World Championships have been cancelled

At MultiSport Research we are pleased to release summary findings from a new study into athlete motivations during the current Covid-19...

HEAD, the leading global sporting goods group that owns the HEAD, PENN and MARES brands, has announced the acquisition of Zoggs....

At MultiSport Research we are are pleased to release summary findings from a recent study into athlete motivations during the current...

It was great to speak with Jack Carpenter and Luke De-benedictis at OCR Audio... Lots to talk about in the current troubled times. Hope...

The world has been turned upside down by coronavirus (Covid-19), and the endurance sport community has been reeling with countless event...

Triathlon has traded on the phrase ‘the fastest growing sport in the world’ for a number of years. Yet for many in the industry –...

Triathlon Business International (TBI), the industry organisation dedicated to promoting the sport and the business of triathlon, has...

As the UK gets set for another endurance sport summer race season, the UK triathlon industry is primed for growth. Latest figures from...

Triathlon Business International (TBI), the industry organisation dedicated to promoting the sport and the business of triathlon, has...

Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and the business of triathlon, has...

At MultiSport Research, we're pleased to have released the latest Endurance Sport Social Analytics (ESSA) social media benchmarking data....

An infographic with selected findings from the latest Endurance Sport Social Analytics (ESSA) data from MultiSport Research.